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The drink that extends your day.

Most cafes lose half their daily revenue at 3 PM when customers stop ordering coffee. Sly is the afternoon-into-evening alternative. Same retail price as a latte. Same margin. Different customer.

3 PMCoffee Sales Drop
0 mgCaffeine in Sly
$5–6Suggested Retail
12 moAmbient Shelf Life
Why Cafes Stock Sly

Three modes for three parts of the cafe day.

A cafe sells coffee from open until 2 PM. After that, customers walk in for the chair, the wifi, and the friend they are meeting. Sly is the drink they order when they are not ordering coffee.

BOOST
The Mid-Afternoon Decaf Skeptic

For the customer who stopped drinking coffee after 1 PM but is not ready to leave the cafe. Sharper attention, no caffeine, no jitters. Replaces the decaf order that nobody actually likes.

CHILL
The 4 PM Wind-Down

For the writer, the freelancer, the friend-meeting-friend. Calm focus, easy conversation, the cafe regular who was about to leave but stays for one more hour.

DREAM
The Evening Cafe Run

For cafes open past 7 PM. The customer who will not order coffee but wants to sit. DREAM Vanilla in a glass with ice. New revenue line, no new equipment.

The Operator's Case

Why it works behind the counter.

01

Same retail price as a latte.

Suggested retail $5–6. Same as your specialty drinks. The customer buying a Sly is the customer who would have left without buying anything.

02

Zero training required.

No espresso machine. No steaming. No barista skill. Pull from the cooler, pour over ice if requested, ring it up. Twenty seconds total.

03

Pairs with mocktails.

CHILL Mango as an alcohol-free spritz. DREAM Vanilla as a sleep-aid affogato. We send recipe cards. Your menu gets two new items overnight.

04

Honest about caffeine.

Pregnant customers. Sleep-sensitive regulars. The midday meeting that does not want a fourth coffee. You can finally answer "what about decaf" with something better.

"Our 3 PM revenue went up forty percent in the first month. Customers kept saying it was the first time they could stay for the second cup without ruining sleep."
AS
Annika S.
Owner · Independent Cafe, Asheville NC
Field Note · Q2 2026 · 6 cafe pilot

"CHILL Mango became the staff drink. The staff drink is always the customer drink within two months."

Independent operator group
Where Sly Fits

Place it once.
Watch it work.

Sly does not replace coffee. It adds the column you do not have. The cafe that does this best treats Sly like a third menu, not a substitute for the second.

If your cafe has ___, place Sly here.

Front coolerAll six SKUs at eye level. CHILL Mango sells fastest.
Mocktail menuCHILL Mango + sparkling water + lime = afternoon spritz.
Counter displayBOOST Berry as the impulse pull next to the register.
Late-evening hoursDREAM Vanilla over ice for the post-dinner sitter.
Catering / eventsThree-mode case packs for office meetings and weddings.
Decaf menuReplace the never-ordered decaf with BOOST. Same job, better drink.
Common Questions

Cafes & Coffee Shops FAQ.

Do I need new equipment to serve Sly?

No. Pull from the cooler. Pour over ice if requested. No espresso machine, no blender, no steamer. Add it to your menu in twenty minutes.

What suggested retail should we charge?

Most cafes charge $5–6 retail. Same as a latte. Margin is consistent with your specialty drink program at 38–42%.

Can we use Sly in mocktails?

Yes. We send a recipe card with six pairings. CHILL Mango is the most popular base for spritz-style drinks. DREAM Vanilla works in dessert formats.

Will Sly cannibalize my coffee sales?

No. Operators report Sly captures the customer who would have left without ordering after 2 PM. Coffee sales hold flat. Total daily revenue grows.

What is the minimum case order?

Six cases for new accounts. Most cafes start with two cases of CHILL, one of BOOST, one of DREAM, and adjust on re-order.

Do you ship to seasonal cafes?

Yes. We work with summer-only and resort cafes. Twelve-month shelf life means you can stock once and run through the season.

Add a new menu without a new machine.

Six-case minimum. Recipe cards included. Demo support for cafes booking a tasting.