Grocery shoppers do not buy on impulse the way convenience store customers do. They plan. Sly is built for the shopping list, not the cooler grab.
For shoppers who used to grab afternoon coffee and now need something quieter. BOOST replaces the 2 PM espresso run without the crash that ruins dinner.
For the customer transitioning into the weekend. Ashwagandha and Valerian root, no sedation. Pairs with the cart that already has bread and a candle.
For the parent setting up a better week. Chamomile, magnesium, melatonin. The fastest-moving SKU in the wellness aisle.
No proprietary blends. No fairy dust. Adaptogen doses are listed in plain English. Your label-reading customer makes the buying decision in twelve seconds.
BOOST near coffee. CHILL in the wellness set. DREAM by sleep aids. One brand, three different shoppers — none of whom were going to buy an energy drink.
Stores carrying all three modes consistently outsell single-mode placements. Customers buy the system, not the SKU.
Free shelf talkers. Cooler clings. A regional weekly giveaway tied to your store. Co-op funding for partners going deep.
"Sly was the first functional drink we placed that made a category cleaner instead of more crowded. Customers know what they came for."
"Sky Harbor reorders 36 cases on 3 SKUs every two weeks. DREAM moves next to the sleep aids, not the energy set."
Phoenix Sky Harbor International AirportThe most common mistake is putting Sly in the energy aisle. Do not. Customers reaching for Monster have already decided. Sly converts the customer who would otherwise pick up sparkling water and an ibuprofen.
Six cases. Most independents start with two cases of CHILL, two of DREAM, one of BOOST. We adjust the mix after the first re-order based on what is moving.
We are placed with select distributors and add new houses each quarter. If you have a preferred distributor, mention them in your application and we route the request.
Yes. We send a six-flavor sampler pack to qualified buyers. Mention sample request in your application and we ship within two business days.
Five to seven business days from purchase order to dock. Larger orders may run longer. We give you the exact ship date when the PO is confirmed.
Yes for partners stocking all three modes. Two-hour weekend demos with cans, cups, ice tub, and a Sly rep when feasible. Booked thirty days out.
Active partners get free POS, social shoutouts, and inclusion in our weekly $20 gift card giveaway. Larger partners can access co-op funding with quarterly performance reviews.
Two-business-day reply. Six-case minimum. Dr. Tom on every new account personally.
