A new beverage with one SKU is a hard sell. A new beverage with three modes that map to three parts of the day is a category. Buyers move faster on the second.
For the buyer worried about declining caffeine sales. BOOST captures the customer leaving the energy set. Caffeine Free, real ingredients, premium positioning.
For the buyer building out the functional set. CHILL anchors the relax / stress-response category that has been mostly empty in mainstream natural retail.
For the buyer chasing the sleep market. DREAM is the rare drink that legitimately delivers what supplement aisle has been promising. Highest-velocity SKU in the wellness set.
Active accounts include Phoenix Sky Harbor Airport, reordering 36 cases on 3 SKUs every two weeks. We share the data deck with qualified brokers — store-level numbers, no vanity metrics.
Three modes lets the buyer build a section, not a slot. That means three SKUs of revenue per placement instead of one. Brokers know that math.
We route every regional and chain inquiry through placed brokers. If a buyer in your territory contacts us, you are the first call. We do not go around.
Brokers driving meaningful volume access co-op funding for in-store demos, slotting offsets, and category marketing. Performance-tied. Quarterly reviews.
"Sly was the easiest first call I made all year. The product sells, the data is real, and the founder picks up the phone."
"The first three accounts I placed re-ordered before my next visit. I have not had that with a new brand in five years."
Independent broker, eighteen accountsSly is built for the broker who already calls on natural grocery, gym chains, and health-focused independents. We are not yet the right fit for c-store-only brokers. We will be — but not yet.
We are placed with select distributors and add new houses each quarter. Active discussions with both KeHE and UNFI. Mention your distributor in the inquiry and we will route the conversation.
Standard category margins. Performance bonuses for partners hitting placement targets. We share full terms in a one-on-one call after the inquiry form.
Soft territory protection in the first twelve months for partners hitting volume targets. We do not sign hard exclusives. We do route inbound leads to our active brokers first.
Launch deck, planogram library, sell sheet, video selling tools, and demo programs. Co-op funding for partners on the program. Quarterly category review with our team.
No. Sly is the brand. We are not a contract manufacturer. We do offer custom programs (turndown amenity packs, club packs) for distribution partners on co-marketing programs.
The inquiry form below routes to our wholesale team. We reply within two business days. First conversation is a video call to walk through your book and where Sly fits.
Active lead-routing. Real account-level data. Real human on every kickoff call.
