We started Sly because the beverage aisle was loud, chaotic, and desperate. Customers were getting more cans. They were getting less clarity.
So we built three drinks with three jobs. BOOST for focus. CHILL for relax. DREAM for sleep. Nothing overlaps. Each can does what it says, with ingredients you can pronounce. Caffeine Free. Less than 2g of sugar. Real adaptogens. The kind of drink your customer's customer was already looking for.
That clarity is what makes Sly sell. The category is crowded. The frame is not.
Adaptogens have been used for centuries. We measured the doses. We listed them in plain English. No proprietary blends, no fairy dust.
Rhodiola — adaptogen for mental focus.
Alpha-GPC — choline source for cognition.
L-Theanine — calm alertness.
100% RDA of B-Vitamins.
Chamomile — calm without sedation.
Ashwagandha — KSM-66, stress response.
Valerian Root — quiet without grogginess.
Magnesium.
Chamomile — wind-down botanical.
Ashwagandha — stress response.
Valerian Root — quiet sleep onset.
Magnesium — sleep support.
2mg of Melatonin — measured low dose.
Sly sells a feeling, not a category. That is the whole point.
Sly was started in Phoenix, Arizona in 2024 by a team of beverage operators, clinical nutritionists, and parents who could not find what they were looking for in the cooler. We launched into Sprouts in 2025. We are now placed in 490 locations across 48 contiguous US states and growing.
Our team includes formulators with backgrounds in clinical nutrition, supply-chain leads from the natural-products industry, and a creative bench that has worked on some of the brands you already trust. We are private, profitable, and intentionally small.
We answer wholesale inquiries personally. Dr. Tom handles new accounts. He has been in functional beverage for fifteen years.
"The beverage aisle is loud, chaotic, and desperate. We win by being the clearest choice in the room."
Sly Brand Foundation, V2 2026Two-business-day reply. Six-case minimum. Real human on the other end.
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